You have discovered that the segments you are targeting are conceptually distinguishable and respond differently to different marketing mix elements and programs.These segments are ________.
A) accessible
B) measurable
C) reachable
D) differentiable
E) observable

Question

Quizplus · Accepted Answer

Conceptual distinguishability is an important characteristic of effective market segments. The segments that respond differently to different marketing mix elements and programs are known as differentiable. The other choices refer to different characteristics of market segments, but they do not address the issue of conceptual distinguishability.

You Have Discovered That the Segments You Are Targeting Are