Mass marketers,such as BHG and Robinsons department stores,often ignore market segment differences and target the whole market with one offer.What is their approach to segmenting?
A) undifferentiated marketing
B) differentiated marketing
C) target marketing
D) concentrated marketing
E) micromarketing

Question

Quizplus · Accepted Answer

BHG and Robinsons department stores use undifferentiated marketing which means they ignore market segment differences and target the entire market with one offer. This approach is also known as mass marketing.

Mass Marketers,such as BHG and Robinsons Department Stores,often Ignore Market