The 55-year-old baby boomers share common needs in music and performers.When a music company decides to serve this group,the group is called a(n)________.
A) market segment
B) target market
C) niche market
D) micro market
E) undifferentiated market

Question

Quizplus · Accepted Answer

The group of 55-year-old baby boomers is a specific market segment that a music company can target with specific marketing strategies and products. Therefore, the best choice is B- target market.

The 55-Year-Old Baby Boomers Share Common Needs in Music and Performers.When