Ho Lee Mills mass produces an all-purpose floor cleaner,mass distributes it and mass promotes it.This firm uses ________ marketing.
A) segmented
B) undifferentiated
C) nontraditional
D) differentiated
E) mass customization

Question

Quizplus · Accepted Answer

The firm is mass producing, distributing, and promoting the all-purpose floor cleaner without targeting any specific market segment. This indicates that they are using an undifferentiated marketing strategy, where the product is marketed to the entire market without any adjustments or targeting to specific subgroups.

Ho Lee Mills Mass Produces an All-Purpose Floor Cleaner,mass Distributes