When comparing itself to its competitors,Mercedes describes its cars as luxurious.This is the ________ the brand has planned for the product.
A) marketing mix
B) market segment
C) position
D) services differentiation
E) channel differentiation

Question

Quizplus · Accepted Answer

The description of Mercedes cars as luxurious is part of their positioning strategy, which is how the brand wants its products to be perceived in relation to its competitors. The other options, such as marketing mix, market segment, services differentiation, and channel differentiation, do not directly relate to how the brand is presenting its product in the market.

When Comparing Itself to Its Competitors,Mercedes Describes Its Cars as Luxurious.This