Big Asia Pte Ltd owns two retail stores,one in Singapore and one in Indonesia.The consumers at both stores are very different demographically.Big Asia alters the product offerings between both locations in an effort to cater to both demographic groups.This is an example of ________.
A) local marketing
B) psychographic segmentation
C) mass customization
D) demographic segmentation
E) A and C

Question

Quizplus · Accepted Answer

Big Asia alters the product offerings between both locations in an effort to cater to both demographic groups. This is an example of both demographic segmentation (D) and mass customization (C).

Big Asia Pte Ltd Owns Two Retail Stores,one in Singapore