Jay Bee Promotions tailors its advertising and promotional services to the needs and preferences of individual customers.Which of the following terms does NOT apply to this type of marketing?
A) one-to-one
B) customized
C) markets-of-one
D) concentrated
E) mass customization

Question

Quizplus · Accepted Answer

Concentrated marketing usually involves targeting a specific group of customers with a specific product or service. It is not the same as tailoring advertising and promotional services to the needs and preferences of individual customers. The other terms (one-to-one, customized, markets-of-one, mass customization) all involve a high degree of personalization and customization of marketing efforts.

Jay Bee Promotions Tailors Its Advertising and Promotional Services to the Needs