Superior Auto Sales,a chain of high-end used car dealerships,wants to sum up its company positioning and brand positioning in a formal way.Superior's management would use a ________.
A)mission statement
B)vision statement
C)competitive statement
D)positioning statement
E)company statement

Question

Quizplus · Accepted Answer

A positioning statement is designed to summarize a company's brand positioning and help differentiate it from competitors. It is a clear, concise statement that explains what a company does, who their target audience is, what makes them unique, and what benefits they offer. This is the most appropriate type of statement for Superior Auto Sales to use in this situation.

Superior Auto Sales,a Chain of High-End Used Car Dealerships,wants to Sum