The answer to the customer's question,'Why should I buy your brand?' is found in the ________.
A)quality image
B)customer services
C)value proposition
D)differentiation
E)pricing and promotion structure

Question

Quizplus · Accepted Answer

The value proposition articulates the unique benefits that the brand offers, which sets it apart from competitors and creates a compelling reason for customers to choose it. The quality image, customer service, differentiation, pricing, and promotion structure may all contribute to the brand's value proposition but are not the sole answer to why a customer should choose the brand.

The Answer to the Customer's Question,'Why Should I Buy Your