Few people can afford the best in everything they buy.At times everyone needs a product with less quality or performance with a correspondingly lower price.In this case,a consumer would purchase a product positioned with a ________ strategy.
A)more-for-the-same
B)more-for-less
C)same-for-less
D)less-for-much-less
E)all-or-nothing

Question

Quizplus · Accepted Answer

A less-for-much-less positioning strategy involves offering products with lower quality or performance at a significantly lower price, which aligns with the scenario where consumers need a product with less quality or performance but at a lower price.

Few People Can Afford the Best in Everything They Buy