What is the following statement an example of? 'To families concerned about safety,Volvo offers a vehicle with state-of-the-art safety features and stylish design that give you peace of mind when driving.'
A)positioning statement
B)service differentiation
C)concentrated segmentation
D)competitive advantage
E)responsible target marketing

Question

Quizplus · Accepted Answer

The statement is an example of a positioning statement, as it positions Volvo as a brand that prioritizes safety and style, highlighting the benefit of peace of mind for families concerned about safety.

What Is the Following Statement an Example Of? 'To Families