Which of the following is the most logical reason for P&G offering products that compete with one another on the same supermarket shelves?
A) Different people want a greater selection.
B) Procter & Gamble has little competition.
C) Different people want different mixes of benefits from the products they buy.
D) Retailers request it.
E) It creates healthy competition.

Question

Quizplus · Accepted Answer

Different consumers have different preferences and may want different mixes of benefits from the products they buy. Offering multiple products within the same category allows P&G to cater to a wider range of consumer needs and preferences.

Which of the Following Is the Most Logical Reason for P&G