Product planners need to consider products and services on three levels.Each level adds more customer value.The most basic level is the ________,which addresses the question,"What is the buyer really buying?"
A) actual product
B) augmented product
C) core customer value
D) co-branding
E) exchange
Correct Answer:
Verified
Q1: _ are those products purchased for further
Q2: A product is a key element in
Q2: _ are products and services bought by
Q3: We define a _ as anything that
Q4: To differentiate themselves,many companies go beyond offering
Q7: _ are a form of product that
Q7: _ involves activities undertaken to create,maintain,or change
Q8: Products and services fall into two broad
Q10: Paper,pencils,paint,nails,and brooms are examples of _.
A) supplies
B)
Q11: The third level of a product that
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