________ means that service quality depends on the quality of buyer-seller interaction during the service encounter.

Question

Quizplus · Accepted Answer

Interactive marketing emphasizes the importance of the interaction between the buyer and the seller in determining the level of service quality. This approach focuses on creating a positive customer experience by facilitating communication, personalization, and customization during the service encounter. As such, interactive marketing aims to increase customer satisfaction, loyalty, and advocacy.

________ Means That Service Quality Depends on the Quality of Buyer-Seller