Some analysts see ________ as the major enduring asset of a company,outlasting the company's specific products and facilities.
A) brands
B) experiences
C) benefits
D) services
E) staples
Correct Answer:
Verified
Q44: The _ of the product mix refers
Q45: A(n)_ represents consumers' perceptions and feelings about
Q47: _ means that service quality depends on
Q49: Product mix _ refers to the number
Q50: The fundamental asset underlying brand equity is
Q51: Service providers must consider four special characteristics
Q63: A company can increase its business in
Q69: A _ consists of all the product
Q115: _ means that services cannot be separated
Q117: Which of the following is NOT one
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