The total financial value of a brand is estimated through the process of brand ________.

Question

Quizplus · Accepted Answer

The process of estimating the total financial value of a brand is known as brand valuation. It involves evaluating the financial worth of a brand based on factors such as consumer perception, brand recognition, and brand loyalty. Brand differentiation refers to the process of highlighting the unique characteristics of a brand in comparison to its competitors. Brand extension refers to expanding a brand into new product categories or markets. Brand positioning refers to the way a brand is perceived by consumers in relation to its competitors. Brand equity refers to the value a brand adds to a product beyond its functional benefits.

The Total Financial Value of a Brand Is Estimated Through