When a company lengthens its product line beyond its current range,it is ________.

Question

Quizplus · Accepted Answer

When a company lengthens its product range beyond its current range, it is known as product line stretching. Option A is incorrect because product line filling is when a company adds products within the same product category. Option C is incorrect because product mixing is the process of combining different products or product lines. Option D is incorrect because increasing product depth involves adding variations of products within the same product line. Option E is incorrect because building product equity is about improving the brand image and reputation of the products.

When a Company Lengthens Its Product Line Beyond Its Current