________ occurs when a company introduces additional items in a given product category under the same brand name,such as new flavors,forms,colors,ingredients,or package sizes.

Question

Quizplus · Accepted Answer

A line extension refers to the introduction of additional items within a product category under the same brand name. This is different from a brand extension, which involves using an existing brand name to launch a new product category. Interactive marketing refers to the use of two-way communications between the company and the customer. Service variability and service intangibility refer to the unique characteristics of services as opposed to products.

________ Occurs When a Company Introduces Additional Items in a Given