Which strategy involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number-one or number-two market share positions in their categories?

Question

Quizplus · Accepted Answer

This strategy is called the megabrand strategy, where companies focus on their strongest brands and eliminate weaker ones. The goal is to achieve the top one or two positions in the market, which can lead to greater efficiency in marketing and production.

Which Strategy Involves Weeding Out Weaker Brands and Focusing Marketing