An advantage of a vertical marketing system (VMS)is that it acts as a ________ system.
A) unified
B) creative
C) modern
D) customer-driven
E) task-driven

Question

Quizplus · Accepted Answer

A vertical marketing system (VMS) is a type of distribution channel that consists of producers, wholesalers, and retailers acting as a unified system. The advantage of a VMS is that it provides a coordinated and cohesive approach to marketing and distribution, allowing all members to work towards common goals and objectives. This unified approach can lead to improved efficiency, better customer service, and increased profitability for all members of the system.

An Advantage of a Vertical Marketing System (VMS)is That It