Philips,the global appliance manufacturer,exchanging shares with TCL,a Chinese appliance manufacturer,so that Philips can use TCL's 2,000 distribution outlets throughout China is an example of what form of channel development?
A) conventional distribution channel
B) corporate VMS
C) contractual VMS
D) administered VMS
E) horizontal marketing system

Question

Quizplus · Accepted Answer

This scenario describes a horizontal marketing system, where two companies at the same level in the supply chain collaborate to achieve a common goal, such as expanding distribution networks.

Philips,the Global Appliance Manufacturer,exchanging Shares with TCL,a Chinese Appliance Manufacturer,so