Which of the following should be the first step in designing a marketing channel?
A) identifying channel objectives
B) identifying what consumers want from the channel
C) analyzing channel alternatives
D) evaluating intermediaries
E) exploring international opportunities

Question

Quizplus · Accepted Answer

The first step in designing a marketing channel is to identify what consumers want from the channel, as this ensures that the channel will effectively meet consumer needs and preferences.

Which of the Following Should Be the First Step in Designing