Marketing logistics involves which of the following distribution flows?
A) outbound and inbound only
B) outbound, inbound, and reverse
C) inbound and reverse only
D) outbound and reverse only
E) outbound only

Question

Quizplus · Accepted Answer

Marketing logistics deals with the management of distribution channels and involves outbound (product movement from the manufacturer to the customer), inbound (product movement from suppliers to the manufacturer), and reverse (product movement back along the channel, such as returns or recycling). Therefore, option B is the correct choice as it includes all three flows. Options A, C, D, and E are incorrect as they only cover one or two of the required flows.

Marketing Logistics Involves Which of the Following Distribution Flows