Every store has a physical layout that makes moving around in it either hard or easy.Each store has a "feel"; the retailer must design an __________ that suits the target market and moves customers to buy.
A) promotions
B) target
C) atmosphere
D) services mix
E) product assortment

Question

Quizplus · Accepted Answer

The word "feel" suggests that the answer should describe the overall ambiance or atmosphere of the store. Therefore, C) atmosphere is the best choice. A) promotions, D) services mix, and E) product assortment refer to specific elements within a store, but do not capture the overall layout and design. B) target could be relevant, but it does not fit as well with the question as C).

Every Store Has a Physical Layout That Makes Moving Around