Stan Chee,the owner of Blooie's bar,is considering closing the bar and selling the logo apparel with direct marketing through a catalog.He is considering a(n)________ option.
A) wholesaling
B) non-store retailing
C) shopper marketing
D) experiential shopping
E) self-service

Question

Quizplus · Accepted Answer

Selling logo apparel through a catalog is a form of direct marketing and non-store retailing, as it does not involve a physical retail location. Wholesaling involves selling merchandise to retailers, which is not the case here. Shopper marketing focuses on promoting in-store sales, while experiential shopping and self-service involve physical retail locations.

Stan Chee,the Owner of Blooie's Bar,is Considering Closing the Bar