According to the ____________ concept,many new types of retailing forms begin as low-margin,low-price,low-status operations.They challenge established retailers that have become "fat" by letting their costs and margins increase.The new retailers' success leads them to upgrade their facilities and offer more services.
A) retail life cycle
B) disintermediation
C) off-price retailing
D) wheel-of-retailing
E) 80/20 rule of retailing

Question

Quizplus · Accepted Answer

The wheel-of-retailing concept suggests that new retailing forms often begin as low-margin, low-price, and low-status operations and then gradually upgrade their facilities and offer more services as they become more established and successful. This challenges established retailers who have become "fat" by letting their costs and margins increase. The cycle then repeats as new, lower-cost competitors enter the market.

According to the ____________ Concept,many New Types of Retailing Forms