Today,marketers are moving toward viewing communications as managing the ________ over time.

Question

Quizplus · Accepted Answer

The concept of managing customer relationships over time is becoming increasingly important in modern marketing practices. The goal is to build long-term relationships with customers through personalized communication and ongoing engagement rather than simply pushing products or services through nonpersonal channels like advertising or word-of-mouth influence. This requires a focus on understanding customer needs and preferences, and leveraging data and technology to deliver targeted messaging and relevant offers at the right time. Ultimately, the goal is to create a strong bond of trust and loyalty with customers that extends beyond a single transaction or purchase.

Today,marketers Are Moving Toward Viewing Communications as Managing the ________