To communicate effectively,a marketing communicator must ________ the consumer's field of experience.

Question

Quizplus · Accepted Answer

In order to communicate effectively, a marketing communicator must understand the consumer's field of experience, including their beliefs, values, attitudes, and behaviors. This helps the marketer tailor their message and approach to better resonate with the target audience. Competing with or creating the consumer's field of experience is not effective, while referencing it may be helpful but not sufficient on its own. Sharing the field of experience assumes that the marketer is already part of the same group as the consumer, which may not always be the case.

To Communicate Effectively,a Marketing Communicator Must ________ the Consumer's Field