In the model of buyer-readiness stages,the first stage is ________.

Question

Quizplus · Accepted Answer

The first stage in the model of buyer-readiness stages is awareness, where the buyer becomes aware of the existence of a particular product or service. They do not have knowledge or preference for the product yet, and they may not even like it at this stage. As they move through the stages, they gain more knowledge, develop a preference, and eventually insist on purchasing the product or service.

In the Model of Buyer-Readiness Stages,the First Stage Is ________