A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement.The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products.This is an example of ________.

Question

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This scenario describes the use of buzz marketing, which relies on customers to generate excitement and word-of-mouth promotion about a brand or product, often through social media or other informal channels.

A Manufacturer of a Variety of Technological Devices Asked Its