Refer to the scenario below to answer the following questions.
Fan Kuei opened Sparkle Cleaning in 1999. Fan began by acquiring two contracts for office cleaning services from two local manufacturing facilities. For two years, Fan and his wife, Quynh, performed the cleaning services alone. After acquiring three additional cleaning contracts in 2006, Fan hired two additional employees. "Up to that point, we had room to grow but we really had no advertising plan," Fan stated. "We were relying mostly on word-of-mouth."
By 2008, Barb hired two full-time employees to begin Sparkle's new endeavor-carpet cleaning in homes and offices.
"Competition was getting tough for both of our services at that point," Quynh added. "We ran a local radio spot three times each week. Then we had an advertiser print coupons on placemats. That gave us a little more exposure."
Fan and Quynh Kuei now admit that they never realized the value of a sound promotional plan before now. "We wish we would have put together something catchy with a jingle way before now," they said.
-Which of the following would be the LEAST effective way for Fan and Quynh to reach new potential customers?

Question

Quizplus · Accepted Answer

Television advertising can be expensive and may not be targeted to the specific audience they are trying to reach. It may not be as effective as other options such as direct marketing or public relations.

Refer to the Scenario Below to Answer the Following Questions