Reach,frequency,and impact are all ________ made when developing an advertising program.
A) sales objectives
B) budget decisions
C) message decisions
D) media decisions
E) advertising evaluations

Question

Quizplus · Accepted Answer

Reach, frequency, and impact are all media decisions made when developing an advertising program. Reach refers to the number of people who will be exposed to the advertising message, frequency refers to how many times the message will be shown to the target audience, and impact refers to the effectiveness of the message in producing the desired response. These factors are all determined by the choice of media, such as television, radio, print, or digital.

Reach,frequency,and Impact Are All ________ Made When Developing an Advertising