Persuasive advertising becomes ________ advertising when a company directly or indirectly compares its brand with one or more other brands.
A) informative
B) reminder
C) comparative
D) POP promotion
E) institutional

Question

Quizplus · Accepted Answer

Comparative advertising directly or indirectly compares a company's brand with one or more other brands, making it a form of persuasive advertising. The purpose is to persuade consumers that the advertised brand is superior to other brands available in the market.

Persuasive Advertising Becomes ________ Advertising When a Company Directly or Indirectly