An advertising objective is classified by its primary purpose,which is to inform,persuade,or ________.
A) convince
B) compete
C) remind
D) explain
E) encourage

Question

Quizplus · Accepted Answer

The three primary advertising objectives are to inform, persuade, and remind. The fourth choice, 'convince,' is similar to persuade and is not considered a separate objective. 'Compete' and 'explain' are not commonly recognized as primary advertising objectives, while 'encourage' is too broad and can fall under any of the other objectives. Remind is the best choice as it focuses on maintaining awareness and prompting repeat purchases or actions.

An Advertising Objective Is Classified by Its Primary Purpose,which Is