Some large corporations have developed ________ to help determine the optimal investment across various media; such tools are useful when determining the relationship between promotional spending and brand sales.
A) impact studies
B) sales techniques
C) statistical models
D) advertising budgets
E) advertising strategies

Question

Quizplus · Accepted Answer

Statistical models are often used to analyze data and determine the optimal investment across various media. By creating models that take into account factors such as promotional spending, brand sales, and other variables, corporations can make more informed decisions about how to allocate their advertising budgets and develop effective advertising strategies. Impact studies, sales techniques, and advertising budgets are all related concepts, but they do not necessarily provide the same level of analytical power as statistical models do.

Some Large Corporations Have Developed ________ to Help Determine the Optimal