Which of the following is one of the four important decisions made when developing an advertising program?
A) setting advertising objectives
B) setting the advertising budget
C) developing advertising strategy
D) selecting a target market
E) A, B, and C

Question

Quizplus · Accepted Answer

All of the options listed are important decisions that must be made when developing an advertising program. Setting advertising objectives, setting the advertising budget, and developing an advertising strategy are all important components of the planning process, while selecting a target market is a critical aspect of ensuring that the advertising message reaches the intended audience. All four decisions are interconnected and essential to the success of an advertising program.

Which of the Following Is One of the Four Important