Canon Cameras is launching a new advertising campaign to demonstrate the quality of its digital cameras.Which media option would give the audience the most control over exposure to the ads?

Question

Quizplus · Accepted Answer

The internet would give the audience the most control over exposure to the ads as they have the option to actively seek out the ads or ignore them completely. They can also control the frequency and duration of exposure by clicking on or scrolling past the ads. Newspaper, TV, radio, and billboard ads are mostly passive, with the audience having little to no control over exposure to the ads.

Canon Cameras Is Launching a New Advertising Campaign to Demonstrate