A dog food brand runs a commercial on the Animal Planet cable channel during an episode of The Dog Whisperer.The advertising agency for the brand is taking advantage of which of the following?

Question

Quizplus · Accepted Answer

The advertising agency is taking advantage of narrowcasting, which is the targeting of a specialized audience through specific media channels, in this case, Animal Planet, which is a cable channel focused on animal-related content.

A Dog Food Brand Runs a Commercial on the Animal