Most companies advertise heavily before major holidays like when Coca-Cola runs ads ahead of the Chinese New Year period,________ plays a major role in the firm's decision about scheduling advertisements.

Question

Quizplus · Accepted Answer

Media timing plays a major role in the firm's decision about scheduling advertisements before major holidays, as the timing of the ads can affect their effectiveness in reaching the intended audience during the holiday season.

Most Companies Advertise Heavily Before Major Holidays Like When Coca-Cola