High audience selectivity; flexibility; no ad competition within the same medium; allows
Personalization.Which medium has these advantages?
A) advertising
B) television
C) radio
D) direct mail
E) outdoor

Question

Quizplus · Accepted Answer

Direct mail allows for high audience selectivity as lists can be targeted to specific demographics or interests. It also offers flexibility in terms of design and messaging. There is no ad competition within the same medium, as each piece is delivered individually. Additionally, personalization can be used to further target and engage individual recipients. Therefore, direct mail is the best choice for these advantages.

High Audience Selectivity; Flexibility; No Ad Competition Within the Same