What characteristic of niche sites makes the medium MOST appealing to marketers?
A) audience sizes larger than those of social networking sites
B) wide variety of demographics and purchasing patterns
C) audiences of people with similar interests
D) commercial transaction capabilities
E) podcasting and vodcasting capabilities

Question

Quizplus · Accepted Answer

Niche sites attract audiences with specific interests, allowing marketers to target their advertising more effectively to a concentrated group of potential customers.

What Characteristic of Niche Sites Makes the Medium MOST Appealing