Companies mine their databases to learn about customers in detail,and then fine tune
their ________________ to the special preferences and behaviors of target segments or individuals.
A) advertising and communications
B) service offerings and communications
C) market offerings and services
D) retail offerings and communications
E) market offerings and communications

Question

Quizplus · Accepted Answer

Companies use data mining to tailor their market offerings and communications to better meet the preferences and behaviors of specific customer segments or individuals.

Companies Mine Their Databases to Learn About Customers in Detail,and