In an attempt to take advantage of impulsive or less sophisticated buyers,heat merchants use ________ to deceive customers.
A) direct-mail marketing
B) telephone marketing
C) direct-response television marketing
D) mobile phone marketing
E) kiosk marketing

Question

Quizplus · Accepted Answer

Direct-mail marketing is often used by heat merchants to target impulsive or less sophisticated buyers with deceptive offers, as it allows them to send personalized and persuasive messages directly to potential customers.

In an Attempt to Take Advantage of Impulsive or Less