________ means adjusting the marketing strategy and mix elements to each international target market.
A) Standardized global marketing
B) Global marketing mixing
C) Adapted global marketing
D) Communication adaptation
E) Whole channel viewing

Question

Quizplus · Accepted Answer

Adapted global marketing refers to adjusting the marketing strategy and mix elements to each international target market. Standardized global marketing involves using the same marketing strategy and mix elements in all target markets. Global marketing mixing and whole channel viewing are not recognized terms in international marketing. Communication adaptation refers specifically to adjusting communication strategies, which is only one aspect of an overall marketing strategy.

________ Means Adjusting the Marketing Strategy and Mix Elements to Each