Question 1

Yolanda runs an online store that sells maternity wear.Her business has grown significantly over the past couple of years and Yolanda needs additional funding to scale up her operations further.She draws up a detailed business plan to present to potential investors and has it printed and bound.Her best friend Sasha feels that using printed documents is outdated and that Yolanda would make a better impression by mailing out soft copies of her plan to potential investors.Which of the following arguments can Yolanda use to rationalize her choice of medium?
A) This business plan needs to reach several groups of investors spread across the country.
B) I need to make a formal impression with this business plan.
C) I need to be able to update content frequently and in real time to keep investors updated of new developments.
D) I need a relatively inexpensive medium of communication to communicate with multiple investors.

Accepted Answer

A printed and bound business plan can convey a sense of formality and seriousness, potentially making a stronger impression on investors than a digital copy might.

Question 2

Which of the following is true about the use of computer-based IM for brief business messages?
A) IM is fast being replaced by email in most companies.
B) IM is faster than email, though more complicated to use.
C) Compared to IM, email has fewer problems with unwanted messages.
D) IM has fewer security and privacy problems than email.

Accepted Answer

D

Question 3

Which of the following is true about using the various compositional modes for electronic media?
A) When posting status updates, you should actively engage with the audience by posting even the most trivial information that you find interesting.
B) Avoid using phrases such as "for beginners" or "advanced level" in the titles of your tutorials as doing so will alienate readers looking for different learning levels.
C) When writing reference material, organize your material in a way that discourages skimming.
D) Narratives work best when they have an intriguing beginning that piques readers' curiosity, a good middle, and an inspiring or instructive ending that gives readers useful information.

Accepted Answer

The statement about narratives having a strong beginning, middle, and end is true for all compositional modes, including electronic media. The other options are not relevant to using compositional modes for electronic media.

Question 4

Which of the following is true about using the various compositional modes for electronic media?
A) When writing reference material, organize your material in a way that discourages skimming.
B) To be an effective commenter, focus on short chunks of information that a broad spectrum of other site visitors will find helpful.
C) Teasers are effective ways of generating readers' interest and must be used extensively to help your material stand out from the clutter.
D) Conversational modes are best suited for communicating reports with large amounts of factual information.

Accepted Answer

Short, helpful comments are more likely to engage a wide audience and encourage interaction.

Question 5

Which of the following electronic media provides a variety of communication tools including status updates,user comments,and personal profiles?
A) Text messaging
B) Social networking
C) Email
D) Instant messaging (IM)

Accepted Answer

Social networking provides a variety of communication tools including status updates, user comments, and personal profiles. Text messaging, email, and instant messaging (IM) do not have all of these features.

Question 6

As a compositional mode for electronic media,________ help people find their way through an unfamiliar system or subject; they don't give away the key points in the collection of information but rather tell readers where to find those points.
A) critiques
B) summaries
C) narratives
D) orientations

Accepted Answer

The description given suggests that the compositional mode helps people find their way through an unfamiliar system or subject without revealing key information; this is indicative of an orientation, which provides guidance and overview without going into detail. Summaries give an overview of key information, whereas critiques evaluate and analyze a subject. Narratives typically involve storytelling and are not necessarily focused on guiding readers through a system or subject.

Question 7

When should you NOT use a printed message?
A) When you want to make a formal impression
B) When you are legally required to provide information in printed form
C) When you need more efficient internal or external communication
D) When you need a permanent, unchangeable, or secure record

Accepted Answer

Printed messages can be more time-consuming and costly than digital communication methods. If quick and efficient communication is necessary, printed messages may not be the best choice.

Question 8

At the beginning of an article or webpage,a ________ functions as a miniature version of the document,giving readers all the key points while skipping over details and often helping a reader decide whether to invest the time needed to read the full document.This compositional mode can also function as a review,reminding readers of the key points they've just read.
A) summary
B) orientation
C) critique
D) teaser

Accepted Answer

A summary provides a brief overview of the key points in a document, helping readers decide if they want to invest the time to read the full text. It can also serve as a review of the main ideas in the article or webpage. Orientation refers more to providing context or background information, a critique involves an evaluation of the arguments or ideas presented, and a teaser is designed to generate interest and curiosity without revealing too much information.

Question 9

Richard is the marketing manager of a company that manufactures and retails bicycles.The company,started by an ardent cyclist with $50 in his pocket,has an interesting history.Richard has framed this as an inspiring story that highlights the victory of small business over big corporations and has put it on the company's website.Identify the compositional mode used by Richard for this message.
A) Orientation
B) Conversation
C) Summary
D) Narrative

Accepted Answer

Richard has presented the company's history as an inspiring story that highlights the victory of small business over big corporations. This is a narrative compositional mode, as he is telling a story that has a beginning, middle, and end, with a plot that includes conflict and resolution.

Question 10

Which of the following is true about the human side of electronic communication?
A) The spontaneous nature of electronic communication allows the sender to convey the nuances of a message.
B) If you're angry when communicating electronically, you should walk away from your computer and calm down before firing off a message.
C) The anonymous nature of electronic communication helps you keep your emotions in check.
D) Electronic media minimize the risk of miscommunication and unnecessary conflict.

Accepted Answer

When communicating electronically, it is easy to quickly write and send a message when emotions are high. However, this can often lead to saying something that we may regret later. It is important to take a step back, calm down, and then revisit the message to ensure that it conveys the intended message without being influenced by heightened emotions.

Question 11

Before approaching a communication task using a new electronic media you should always ask yourself ________.
A) what kind of computer system is used by your audience
B) can I complete the communication task with a face-to-face meeting instead
C) what information your audience needs and which mode is the most appropriate
D) what protection exists in the office to ensure your message is kept private and confidential

Accepted Answer

Before choosing a new electronic media, it is important to consider the audience's needs and preferences, and to choose the mode of communication that is most appropriate for the information being conveyed. A face-to-face meeting may not always be necessary or feasible, and it is also important to consider privacy and confidentiality issues, but these are not the primary considerations when selecting a mode of communication. The specific computer system used by the audience may also be a factor, but it is less important than understanding their communication needs.

Question 12

As a compositional mode for electronic communication,________ intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.
A) orientations
B) summaries
C) teasers
D) reference materials

Accepted Answer

Teasers intentionally withhold information to generate curiosity and interest in the audience, encouraging them to read or listen to the entire document to find out more. Orientations provide an overview, summaries condense information, and reference materials provide additional information.

Question 13

Which of the following is the primary electronic medium for most companies?
A) Instant messaging (IM)
B) Email
C) Text messaging
D) Microblogging

Accepted Answer

Email is the primary electronic medium for most companies. It allows for formal communication, document sharing, and provides a record of correspondence. While instant messaging, text messaging, and microblogging are also used in some workplaces, they are typically used for more informal communication or specific purposes.

Question 14

In response to an RFP from a company looking to outsource food and beverage services at its office cafeterias,Zoe develops a tender,prints it out,and has it delivered to the company's corporate office.Vivian,on the other hand,sends an electronic copy of her tender.Which of the following statements,if true,would support Zoe's strategy and not Vivian's?
A) The final contract decision is made jointly by several people from across departments and offices.
B) The company has indicated in its publicity material that all tenders should be submitted in electronic form and has, thereby, been flooded with a record number of applications.
C) The tender contains confidential information and it must be ensured that the information is not tampered with or changed.
D) The company is a software services firm and most of its employees are college graduates.

Accepted Answer

If the tender contains confidential information, it is safer to submit a hard copy to ensure that the information is not tampered with or changed. This would support Zoe's strategy of printing out the tender and delivering it to the company's corporate office.

Question 15

Which of the following is true about social media in business?
A) It reduces the amount of control that businesses have over the content and the process of communication.
B) It creates barriers in the organizational hierarchy.
C) It discourages customer participation.
D) It makes it challenging for networks to collaborate.

Accepted Answer

Social media allows for more open and decentralized communication, which can reduce the level of control businesses have over the content and the process of communication.

Answer: B, (C) and (D) are incorrect
 B, C, and D are all incorrect because social media can actually create more open communication and collaboration in organizations, encourage greater customer participation, and help networks to work together more effectively.

Question 16

While it might be tempting to use electronic communications in business,which of the following may be a time that you should use personalized human contact in the office?
A) When socializing
B) If you are sending message after message trying to resolve some point
C) If you lack the necessary emotion
D) When clarifying an important point with your immediate supervisor

Accepted Answer

The answer of While it might be tempting to use...

Question 17

As Public Relations Officer of a large supermarket chain,you are looking to build rapport with your customers by publishing news about your company's policies,activities,and the products and services available at its stores.You need to be able to update this content quickly to reflect changes in real-time.Which of the following media would help you do this with relatively little effort?
A) Blogging
B) Texting
C) IM
D) Emailing

Accepted Answer

Blogging is the best choice as it allows for real-time updates and can be easily written and published by the PR officer without much effort. It also provides a platform for customers to engage with the company and provide feedback on the policies, activities, products, and services. Texting, IM, and emailing are more personal forms of communication and may not be suitable for publishing company-wide updates.

Question 18

In which of the following situations would you choose to use a printed message over electronic media?
A) When you are communicating with a person or persons in a different location
B) When you want to make a formal impression
C) When you need to build a close interpersonal relationship
D) When you need to have an interactive discussion

Accepted Answer

When you want to make a formal impression, it is often better to use a printed message rather than electronic media. Printed messages have a certain level of formality and professionalism that can be difficult to convey through electronic media.

Question 19

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.
A) Free-writing
B) Mind mapping
C) Critical path analysis
D) Sentiment analysis

Accepted Answer

The technique described is called sentiment analysis, which involves using automated language-analysis software to track and analyze social networks and other media to determine public opinion and identify influential individuals. Option A, free-writing, is a brainstorming technique used during the ideation phase of research. Option B, mind mapping, is a visual tool used to organize thoughts and ideas. Option C, critical path analysis, is a project management tool used to identify and schedule crucial tasks within a project. None of these options relate to the described research technique.

Question 20

________ are online services that enable individual and organizational members to form connections and share information.
A) Electronic data interchanges
B) Firmware
C) Social networks
D) Black swans

Accepted Answer

Social networks are online services that enable individuals and organizations to connect and share information. Electronic data interchanges (A) are more specific to the exchange of structured data between different computer systems. Firmware (B) refers to a specific type of software that is programmed onto hardware devices. Black swans (D) are unpredictable and rare events that can have significant impacts, but are not related to online services.

Quiz 6: Crafting Messages for Electronic Media

Which of the following is true about the use of computer-based IM for brief business messages?

Which of the following is true about using the various compositional modes for electronic media?

Which of the following is true about using the various compositional modes for electronic media?

Which of the following electronic media provides a variety of communication tools including status updates,user comments,and personal profiles?

As a compositional mode for electronic media,________ help people find their way through an unfamiliar system or subject; they don't give away the key points in the collection of information but rather tell readers where to find those points.

When should you NOT use a printed message?

Which of the following is true about the human side of electronic communication?

Before approaching a communication task using a new electronic media you should always ask yourself ________.

As a compositional mode for electronic communication,________ intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

Which of the following is the primary electronic medium for most companies?

Which of the following is true about social media in business?

While it might be tempting to use electronic communications in business,which of the following may be a time that you should use personalized human contact in the office?

In which of the following situations would you choose to use a printed message over electronic media?

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

________ are online services that enable individual and organizational members to form connections and share information.