Question 1

As a compositional mode for electronic communication,________ intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

Accepted Answer

The answer of As a compositional mode for electronic communication,________...

Question 2

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

Accepted Answer

The answer of ________ is a research technique in which...

Question 3

________ are a form of electronic media that sometimes replaces conference calls and training courses.

Accepted Answer

The answer of ________ are a form of electronic media...

Question 4

Unless you need to capture exact wording,speaking from an outline and notes rather than a prepared script is often the best choice.

Accepted Answer

Speaking from an outline and notes allows for more flexibility and natural delivery, while a prepared script can come across as robotic and less engaging. It also allows for more adaptability in responding to audience reactions or questions. However, if exact wording is crucial, a prepared script may be necessary.

Question 5

Email ________ specify how employees can use email,including restrictions against using company email for personal uses.

Accepted Answer

The answer of Email ________ specify how employees can use...

Question 6

________ is the primary electronic medium for most companies.

Accepted Answer

The answer of ________ is the primary electronic medium for...

Question 7

________ are online services that enable individual and organizational members to form connections and share information.

Accepted Answer

The answer of ________ are online services that enable individual...

Question 8

________ is a system where a user will assign descriptive words to material to make it easier to find.

Accepted Answer

The answer of ________ is a system where a user...

Question 9

In ________ marketing,companies initiate and facilitate conversations in a networked community of customers and other interested parties.

Accepted Answer

The answer of In ________ marketing,companies initiate and facilitate conversations...

Question 10

Podcasts can now be recorded on the go on most personal computers,smartphones,and other mobile devices; a studio is no longer necessary.

Accepted Answer

With the availability of portable recording equipment and software, podcasts can now be recorded on personal computers, smartphones, and other mobile devices while on the go. This eliminates the need for a traditional studio setup.

Question 11

________ is a form of electronic media that provides a variety of communication tools,including status updates,user comments,and personal profiles.

Accepted Answer

The answer of ________ is a form of electronic media...

Question 12

Richard is the marketing manager of a company that manufactures and retails bicycles.The company,started by an ardent cyclist with $50 in his pocket,has an interesting history.Richard has framed this as an inspiring story that highlights the victory of small business over big corporations and has put it on the company's website.The compositional mode used by Richard for this message is called a(n)________ .

Accepted Answer

The answer of Richard is the marketing manager of a...

Question 13

________ are used in social media to share how-to advice.

Accepted Answer

The answer of ________ are used in social media to...

Question 14

A ________ is a variation on blogging in which messages are sharply restricted to specific character counts.

Accepted Answer

The answer of A ________ is a variation on blogging...

Question 15

________ is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

Accepted Answer

The answer of ________ is a measure of how effectively...

Question 16

UGC sites,in which users rather than website owners contribute most or all of the content,stands for ________.

Accepted Answer

The answer of UGC sites,in which users rather than website...

Question 17

The three-step process adapts well to blogging.

Accepted Answer

The three-step process (prewriting, writing, and editing) can be easily applied to the process of blogging, making it an effective way to plan and create high-quality content.

Question 18

You need to send a message to your manager,presenting a new idea you have to boost company sales in the next year.This message is a page long and incorporates confidential company information.The communication mode known as ________ should be used to send this message,so that it can be reviewed by your manager at his leisure.

Accepted Answer

The answer of You need to send a message to...

Question 19

At the beginning of an article or webpage,a ________ functions as a miniature version of the document,giving readers all the key points while skipping over details,and often helping a reader decide whether to invest the time needed to read the full document.This compositional mode can also function as a review,reminding readers of the key points they've just read.

Accepted Answer

The answer of At the beginning of an article or...

Question 20

Email recipients will often use the ________ to decide which messages to read and when to read them.

Accepted Answer

The answer of Email recipients will often use the ________...

Quiz 6: Crafting Messages for Electronic Media