Match the Term with Its Definition

Match the term with its definition.
-Goal-oriented forces that organize and give direction to the tension caused by unsatisfied needs

A) attitude
B) culture
C) customer experience management (CEM)
D) customer lifetime value (CLV)
E) customer relationship management (CRM)
F) motivations
G) needs
H) opinion leaders
I) perception
J) perceptual categorization
K) reference groups