Match the term with its definition.
-A group member who plays a key communication role
A)attitude
B)culture
C)customer experience management (CEM)
D)customer lifetime value (CLV)
E)customer relationship management (CRM)
F)motivations
G)needs
H)opinion leaders
I)perception
J)perceptual categorization
K)reference groups

Question

Quizplus · Accepted Answer

Opinion leaders are group members who play a key communication role by influencing the attitudes and behaviors of other members of the group.

Match the Term with Its Definition