Phil Knight, founder of Nike, used which of the following marketing strategies to establish his brand?
A) 80/20 principle
B) Need recognition
C) Five Cool Guys Principle
D) Perceptual categorization

Question

Quizplus · Accepted Answer

Phil Knight used the Five Cool Guys Principle, which involves identifying five influential individuals within a target market and using them to promote a brand. In Nike's case, these influencers were runners and athletes who used Nike products and endorsed them to their followers, helping to establish the brand.

Phil Knight, Founder of Nike, Used Which of the Following