Match the term with its definition.
-The individual processes that give meaning to the stimuli confronting consumers
A)attitude
B)culture
C)customer experience management (CEM)
D)customer lifetime value (CLV)
E)customer relationship management (CRM)
F)motivations
G)needs
H)opinion leaders
I)perception
J)perceptual categorization
K)reference groups

Question

Quizplus · Accepted Answer

Perception refers to the individual processes that give meaning to the stimuli confronting consumers.

Match the Term with Its Definition